• A simple/minimalist and classy aesthetic
• beach-oriented; the bay with the Pier, mountains, and beach

"This year it's Y2K/ McBling inspired. The creative world usually go by the "20 year trend cycle" so early the 2000s, the 80s, and the 60s are influence are really on trend. Also, if you have a Pinterest, they also usual curate the latest trends for new year around this time of year."

•  The City Santa Monica's logo as inspiration color references