Archive for April 2017

*All photos taken by me*

Seunghyun was an underground rapper under the name of Tempo, and a childhood friend of G Dragon, another member and leader of Big Bang. Although G-Dragon later moved away and the two "became distant", he contacted Seunghyun again when YG Entertainment was scouting for candidates to create a boy band. The pair recorded several demos and sent them to Yang Hyun Suk, CEO of YG Entertainment, who later asked Seunghyun to audition. Seunghyun was initially rejected by the record label, which deemed him too "chubby" to fit the "idealistic version" of an idol. Seunghyun later stated that he "went home and exercised really hard because I wanted to join YG Entertainment." Six months later, he returned for another audition and was signed on. He reportedly lost 20 kg in 40 days. You play as Tempo now T.O.P, who is an up coming K-pop idol to reach his goal of becoming a world renouned K-pop star with his group members BIGBANG.

Team: Sirena Meritt (Concept and Logo Designer) and C. Ashley Brown (UX Design)

"Have you ever gone to school and forgot your art supplies and did not have time to go to Blicks? Or needed a certain paint color for a final project and had to wait a week for amazon to deliver it? Well, Roo is an application designed to help California State University, Los Angeles start students to acquire the supplies they need in a timely manner from nearby art supply stores."

For this Collaborative Consumption Project we wanted to create a monthly subscription box to educate young woman and their partners about their menstrual cycle. We also wanted to target females between the ages of 16-45. The box will have tiered priced system ranging between $20-$50 a month that will include full size products, card about each product, exercises or meditation moves, and educational material. Between 2%-10% of the proceeds will go to fight cervical cancer, breast cancer, and other related research that have greatly benefited women around the world. The box is all sustainable and some of the products included will reflect and promote a more eco-friendly lifestyle when they sign up for the annual subscription. Young women can also sign up on our website to have access for more information and our online community to talk to other women and professional about their concerns, so they can enjoy a less stressful life.

News narratives became stories of what happened, and the discourse of how it happened becomes unrealistic operation of television news as a norm of social forces in American culture. American journalistic news media is expected to be objective. However, it also does not challenge cultural norms that have historically targeted people of color for policies and debates. In this project I will be focusing on urban media and how these norms disenfranchise the black community. The goal of this City-wide Campaign is to educated and spread awareness about the plight of Black communities in the media.

Team: C. Ashley Brown (Team Manager and Web), Wade Takai (Icons and Ephemera designer), Mehrnoosh Kian (Logo/ layout Design) and Nadia al Hussaini (product design). (2015)

Company Name: Resoltz

URL: https://www.resoltz.com/

Category: Online Fitness

Mission Statement

The purpose of Resoltz is to use health and fitness to grow and nurture the muscles of self-motivation, consistency and relentless hard work. Constant development in these core areas will ensure that individuals have the opportunity to achieve the very best their lives have to offer.

"When you live for a strong purpose, then hard work isn't an option. It's a necessity."

Target Audience

Resoltz's target audience is college/ university students and mainly females with a 60 female to 40 male ratios from ages 18 to 65+ or "Any Age."

Business Operations

The business runs only online 24 hours a day, that being said online is a little exclusive to data or bandwidth users. Also, the website may warrant bugs and glitches and maintenance to keep the website functional for a bigger audience.

Strength of the Company

Since the website is still in beta it has a lot of room to grow and gain an audience that rivals that of other successful online websites like FitOrbit. According to Alexa.com the Resoltz is rank over 23 million globally which is a great start for its online perception.

Goals

Goals are to redesign the logo, create a slogan, and redesign the website that will inspire the consumer to have energy, be active, and have fun, in the push to make it an Authentic website site.

Look + Feel

The website is responsive and the layout is very spaced out with one to three columns layout. The website's color palette consists of Orange, Black, and White. The website comes off as Energetic, Bold, yet Neutral. The images are large, being used in the background and in the slideshow.

Competitors

Resoltz three main online fitness competitor is Fit Orbit, Fitness Online, and DailyBurn. The other affordable competitors are fitness clubs that target women are Curves, Planet Fitness, and Anytime Fitness. The font family on the site uses 'Segoe UI' monotype which is known be used by Microsoft and easily available.

This was I a client I had chosen for my first assignment for Graphic Design 2. I was familiar with the client, Amy Lee due to her massive online presence, as a student and entrepreneurs. I designed for her a logo in which, I used a bold Geometric typeface, a San serif, and I used her a slogan as a tagline. I used mostly Photoshop to create the logo and slowly moved to illustrator for the layout of the assets.

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