Team: C. Ashley Brown (Team Manager and Web), Wade Takai (Icons and Ephemera designer), Mehrnoosh Kian (Logo/ layout Design) and Nadia al Hussaini (product design). (2015)
Company Name: Resoltz
Category: Online Fitness
Mission Statement
The purpose of Resoltz is to use health and fitness to grow and nurture the muscles of self-motivation, consistency and relentless hard work. Constant development in these core areas will ensure that individuals have the opportunity to achieve the very best their lives have to offer.
"When you live for a strong purpose, then hard work isn't an option. It's a necessity."
Target Audience
Resoltz's target audience is college/ university students and mainly females with a 60 female to 40 male ratios from ages 18 to 65+ or "Any Age."
Business Operations
The business runs only online 24 hours a day, that being said online is a little exclusive to data or bandwidth users. Also, the website may warrant bugs and glitches and maintenance to keep the website functional for a bigger audience.
Strength of the Company
Since the website is still in beta it has a lot of room to grow and gain an audience that rivals that of other successful online websites like FitOrbit. According to Alexa.com the Resoltz is rank over 23 million globally which is a great start for its online perception.
Goals
Goals are to redesign the logo, create a slogan, and redesign the website that will inspire the consumer to have energy, be active, and have fun, in the push to make it an Authentic website site.
Look + Feel
The website is responsive and the layout is very spaced out with one to three columns layout. The website's color palette consists of Orange, Black, and White. The website comes off as Energetic, Bold, yet Neutral. The images are large, being used in the background and in the slideshow.
Competitors
Resoltz three main online fitness competitor is Fit Orbit, Fitness Online, and DailyBurn. The other affordable competitors are fitness clubs that target women are Curves, Planet Fitness, and Anytime Fitness. The font family on the site uses 'Segoe UI' monotype which is known be used by Microsoft and easily
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