News narratives became stories of what happened, and the discourse of how it happened becomes unrealistic operation of television news as a norm of social forces in American culture. American journalistic news media is expected to be objective. However, it also does not challenge cultural norms that have historically targeted people of color for policies and debates. In this project I will be focusing on urban media and how these norms disenfranchise the black community. The goal of this City-wide Campaign is to educated and spread awareness about the plight of Black communities in the media.